For many retail companies range is the core of their business, it is their identity towards the customers and it is used to position company on the market through products. How to create range definition & strategy for a particular categories? We offer support in optimazing the complex world of range & category management.
Based on clients input, we can support location search, development & design of retail outlets of different sizes.
Analysis of customer needs and seasonality of retail offer is usually concluded in commercial (promotional) calendar. We can offer support and guidance in this process for both on-line and off-line promotions.
Analysis of customer journey and store customer flow in particular can play important role in optimisation of the processes and range/product efficiency.
Competition mapping is a process used by businesses to identify, analyze and understand their competitors within a specific market or industry. The main goal of competition mapping is to gain insights into the strengths, weaknesses, strategies and market positioning of rival companies. By conducting a thorough competition mapping analysis, businesses can make informed decisions, develop effective marketing strategies and identify opportunities to gain a competitive advantage.
For many retail companies range is the core of their business, it is their identity towards the customers and it is used to position company on the market through products. How to create range definition & strategy for a particular categories? We offer support in optimazing the complex world of range & category management.
Based on clients input, we can support location search, development & design of retail outlets of different sizes.
Analysis of customer needs and seasonality of retail offer is usually concluded in commercial (promotional) calendar. We can offer support and guidance in this process for both on-line and off-line promotions.
Analysis of customer journey and store customer flow in particular can play important role in optimisation of the processes and range/product efficiency.
Competition mapping is a process used by businesses to identify, analyze and understand their competitors within a specific market or industry. The main goal of competition mapping is to gain insights into the strengths, weaknesses, strategies and market positioning of rival companies. By conducting a thorough competition mapping analysis, businesses can make informed decisions, develop effective marketing strategies and identify opportunities to gain a competitive advantage.